Haha! I really like this campaign from snickers, I like the insight. People lose concentration when they're hungry. They lose focus. Do you like it when you're hungry? I'm sure nobody does. So, when you're hungry you turn into "someone else".
Maybe you turn into a 89 years old comedian...Betty White!
Or maybe you turn into a diva...like Aretha Franklin and Liza Minnelli?
To see a 89 years old comedian getting hit by a football player, that's rude and funny at the same time. To see what so called the "diva attitude" in a group of dudes, it's funny. Of course it's you when you're hungry. So grab a snickers when you're hungry!
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