Monday, June 27, 2011

Take Ivy: College, Fashion and Culture

Do you love Brook Brothers, J. Press or Ralph Lauren? Do you love preppy or ivy style? I kinda obsessed about the Ivy League culture. College life, dormitories, varsity jacket, parka, Harvard, Princeton, New York, New Jersey, East Coast and Americana. If you like it, you gotta read this book.

Prep style has spread around the world. And talking about prep style, it can't set apart from the Ivy League culture. This book will walk you through the eight prestigious universities in America, The Ivy League.
It's like a gallery of Ivy Leaguer in 1960's. The styles, college life, football and a lot of fashion insiders here. There is not much paragraph on this book. You can finish it in one day, no doubt. 

It's written by four Japanese. I always believe Japan is the best adopter in the world. They can be more "American" than American, they can be more "Parisian" than Parisian but they still preserve their own culture as well. It published in 1965 and spread American-influenced "Ivy Style" fashion in Tokyo.


The cover of Take Ivy

I always love this "university style" typeface

Chino and penny loafer, timeless

Tuesday, June 21, 2011

You're Not You When You're Hungry

Haha! I really like this campaign from snickers, I like the insight. People lose concentration when they're hungry. They lose focus. Do you like it when you're hungry? I'm sure nobody does. So, when you're hungry you turn into "someone else".

Maybe you turn into a 89 years old comedian...Betty White!



Or maybe you turn into a diva...like Aretha Franklin and Liza Minnelli?



To see a 89 years old comedian getting hit by a football player, that's rude and funny at the same time. To see what so called the "diva attitude" in a group of dudes, it's funny. Of course it's you when you're hungry. So grab a snickers when you're hungry!