Hello everyone!
This is my first post, it's about Diesel "Be Stupid" Ad Campaign by anomaly NY.
This ad catch my attention instantly after i read the copy. It says that "Smart Has The Plans, Stupid Has The Stories." What do you think? Are you stupid enough?
This is their manifesto:
Like balloons, we are filled with hopes and dreams. But. Over time a single sentence creeps into our lives. Don’t be stupid. It’s the crusher of possibility. It’s the worlds greatest deflator. The world is full of smart people. Doing all kind of smart things… Thats smart.
Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains…
but stupid has the balls. The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didnt have stupid thoughts wed have no interesting thoughts at all. Smart may have the plans… but stupid has the stories.
Smart may have the authority but stupid has one hell of a hangover. Its not smart to take risks… Its stupid.
To be stupid is to be brave. The stupid isnt afraid to fail. The stupid know there are worse things than failure… like not even trying.
Smart had one good idea, and that idea was stupid. You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant. ( Source from Diesel )
Me? I'm gonna say that this concept is "smart". Stupid doesn't always mean "stupid". Sometimes stupid concerned to the words dare, risk-taking, out of the box and bla bla bla... Stupid is breaking the rules and get out from the safe tracks. Stupid is more to be a daredevil than becoming a no-brainer.
This campaign strictly aim young peoples. Young peoples are "stupid". We can be stupid while we're young. We are careless when we are young, it's the nature of being young. Every visual approach of this campaign captured the energy and leave a trace about a "story" behind it.
What about smart? Isn't it nice to be smart?
Yes. But nice guy finish last.
Sometimes you got to be bad. Sometimes you got to try something stupid. You got to know what it feels to be stupid. This ad concept captured exactly the core spirit of youth. This is a story about youth energy, stupidity and...FUN.
